The first rule of creating a successful blog is to ignore all the rules! Even mine if they don’t feel good to you.
I write mostly about the power of our mindsets over on my personal blog. Do you want to know my secret for a successful blog? I envision it!
Before you run away and think I’m a woo woo lunatic, hear me out. I did it the hard way (the way everyone thinks you should do it) for nearly 5 years. I didn’t make much more than a dime and I was totally burnt out. I didn’t have the right mindset then; I thought I should have to “pay my dues” in the blogging world before I could deserve to earn money for my writing. I didn’t even envision making money!
So while half of a blog is the technical aspect which I shared above…that’s building your awesome rocket….your mindset is what’s going to send your rocket off into the stars and I.am.not.kidding!
1. Visualize what you want
The daily success routine that I do now for my blog is to intentionally FEEL successful and visualize sales and awesome emails coming in. On the days that I do that, I end up feeling successful throughout the day and I experience sales and awesome emails coming in. In my Blogger’s Toolkit, I have a sheet called the Daily Task Sheet that has you write down your top 3 ways you want to feel, a box to write down what you’re grateful for, and a guided short visualization to do before your day starts.
It’s SO important! If you want a successful blog, you really do have to see it first in your mind. Even if you don’t know HOW it’s going to be successful, you just have to keep seeing it doing well in your mind and you WILL make it, guaranteed!
2. Write what you’re passionate about
I was very flip-floppy on my first blog. I started out doing some recipes, some general life updates, then went into motherhood and some blogging tips. But my REAL passion, the one I basically hid in the closet, was my fascination with the law of attraction because of the way it was changing my life, but I didn’t write about it because I cared what people were going to think.
I did experience a bit of audience confusion when I started writing about it on that blog, so when I created my this blog which was going to be all about mindset and self-care, I noticed how much quicker the blog took off because the readers loved every post, not just certain ones here and there.
By writing what I was most passionate about, I narrowed down my niche and ended up attracting “my people”.
3. Be authentic
It may take awhile to find your authentic voice in writing, but keep authenticity as your intention and write from the heart. When you write often, you will find your authentic voice begin to emerge and you will write less and less like you’re writing to please others and more and more like your authentic self.
4. Give lots of value
I’ve read advice articles that say not to go past 1000 word count in your blog posts, but I ignore them. I personally love a well-crafted article that I can tell the writer put thought and time into. So pour your heart out, create beautiful graphics, look for inspiring quotes that fit within the post, or create an awesome little freebie for your readers!
You won’t find me posting multiple times a week, but you can guarantee that when you do see one of my posts you can expect it to be valuable. On my first blog, I would try to churn out 3 posts a week and write until I had reached a word limit of at least 800, so there were times I was trying to think of extra stuff to write to make it to my word count goal.
On my personal blog, I post only a few times a month but take much more time on each post and they get thousands of repins. I also receive as much traffic on my blog as some people who are posting multiple times a week. This refers back to visualizing a successful blog, writing authentically, and giving lots of value.
5. Create your own products
E-books, e-courses, printables, worksheets…there are so many possibilities for things you can make on your computer and sell on your blog! Don’t wait until you think you’re an expert at something, just jump in and go for it. If you’re passionate about something, you likely know a thing or two about it. I remember reading someone say “you don’t have to be an expert, you just have to be one step ahead of someone else.”
If you’re a mom of a 6 month old, you’re one step ahead of a mom with a newborn. You don’t have to be a sage with 10 grown children to write about parenting. I am not a law of attraction expert manifesting millions a year, but I’m making a few thousand dollars a month practically in my sleep so I’m one step ahead of where I used to be.
We’re all one step ahead from where we used to be, which is where a lot of people are and those people could benefit from your knowledge. Creating my own products to sell on my blog changed the game BIG TIME for me.
6. Make your own rules
If anything I’ve said here doesn’t jive with you, toss it. It’s what I do with any blogging advice that just doesn’t sit well with me. If it feels like too much work, I definitely toss it. For example, people ask me how I do so well on Pinterest – “What programs are you using? Do you have someone pinning for you?”
None and no. Here’s my secret: I thought about how I wanted things to ideally be for me, and pinning once a day from my blog’s Pinterest board and getting lots of traffic sounded amazing. So that’s what I did, and I would visualize tons of traffic. I pin once a day (I don’t use Tailwind or BoardBooster or have anyone pinning for me) and I get thousands of repins and amazing traffic. I make all of my graphics on PicMonkey, if you’re wondering, and I buy my fonts and other cute designs from Creative Market.
Do what feels good to you! Make up your own rules and don’t let everyone else in the blogging world make you feel like they have a secret and you don’t. Your mindset is the secret, no matter what method you use.
See it, believe it, receive it.
I am still using my mindset to take me higher. Sometimes you’ll be challenged within and you’ll discover self-limiting beliefs you’re holding that you’ll need to release before your blog and success can go to the next level. Some of my self-limiting beliefs and thoughts have been: I’m a fraud; who am I to write this stuff; my products aren’t worth that much money; I shouldn’t be making money in my sleep (it should be harder, right?!)
It can and should be easy. And it should always be fun. If it’s feeling not fun or too overwhelming, you’re trying to swim upstream. Relax, take a breather, come up with some of your own new rules, and start again. Have a mindset that anything is possible.
If you’re thinking of starting a blog, my opinion is YES, you should! Right away! Blogs are amazing and I can’t believe that I make money from something I love doing. So have I convinced you to start a blog this year? I hope so!
Carolina King and Jessica Dimas are two experienced bloggers finding success in different niches with different revenue streams, creating this blog together to prove that any blogger can be successful. Connect with them in their Facebook group or on Instagram for more inspiration.
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