When you’re setting up a blog, WordPress gives you the option to format your blog’s URL the way you want to. Your URL is just the link someone clicks on to access your blog.
Most people setting up a blog don’t know about this and don’t realize that WordPress’ default set up contains a field for today’s date on the URL.
The problem with this is that when you publish a blog post, your URL will contain today’s date.
Why you shouldn’t have your date on your URL?
Most of the blogging content you create is evergreen. This means that it is not time sensitive and it is valuable any time of the year, and even years from today.
When you leave today’s date on your URL someone visiting your blog might think that post is old and updated, even if it’s not.
A lot of bloggers end up updating their old posts, to add relevant and updated information and if the original date of when you published that post is in the URL, once again, people might think it’s just an old post.
Also, most bloggers, when updating content will just change the published date of the post to today’s date so the updated post appears on their home page. You can’t do this if your blog post contains the date on the URL.
Removing the date from your post links is very easy but it’s something you need to do when setting up your blog because once your posts are out there and people are clicking on them it gets a little more complicated to fix this.
How to remove the date from your URL:
Log into your WordPress account and go to settings on the left side menu. Click on permalinks.
A screen will display with different options on how to structure your URL’s. You can chose whichever structure you prefer but we recommend the option of your domain name + title of the post.
This way if you decide to update the post or if the post is relevant years from now you won’t have to worry about people thinking is outdated. Plus by having the title on your URL people can get a sense on what the post is about before clicking on the link.
If you recently started your blog and you’ve already published some posts but want to make this change, go ahead and do it now before you get more traffic. However, if you’re already getting lots of traffic you’re better off just leaving it the way it is or having someone techie fix this for you.
Carolina King and Jessica Dimas are two experienced bloggers finding success in different niches with different revenue streams, creating this blog together to prove that any blogger can be successful. Connect with them in their Facebook group or on Instagram for more inspiration.
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