If you’re in any blogging groups, you’ve probably seen multiple articles being shared about switching from HTTP to HTTPS. It seems that everyone is panicking because Google has issued a warning and when Google says something, as a website owner, you better comply if you don’t want to get dinged.
You’re probably wondering, like many of us have been, do I really have to get this done? Will my site be affected? And the short answer is yes!
Yes – if you have a login form, contact form, optin box, or email signups. If you have any of these forms on your site and you don’t switch to HTTPS, Google will show NOT SECURE in your browser bar.
Why you need to switch to HTTPS?
According to Google, starting October of this year your site could get penalized if it’s not HTTPS. You’re going to get penalized in two ways:
- Everyone visiting your site using a Chrome browser will get a message saying your site is insecure, which will possibly scare your readers away.
- Google will also give priority on its search results to HTTPS sites over HTTP, meaning, your Google traffic could tank.
The Benefits of Switching
Google stated the following benefits of switching:
Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
Beyond making your reader’s user experience safer, there are other benefits for you as well that will affect your blog’s performance.
Load time, SEO rankings, and a more secure site (including your login details) are all benefits of making the switch to HTTPS. Your users will also feel more secure on your site since internet fraud is a big concern these days and everyone feels safer sharing their personal information on a secured site as opposed to an unsecured one.
Should you do it yourself?
If you are super techie, you could probably follow these instructions and do it yourself. We’ve looked up several DIY instructions for completing the migration and it’s a lengthy complicated process.
Full disclosure, we aren’t doing ours ourselves! Despite the both of us blogging for years now, this is not something either one of us want to mess with since it’s a very technical process and the last thing we want is to ruin our sites.
We’re having ours completed by our tech guy from iMark Interactive, which is surprisingly affordable. We highly recommend his service since we use him monthly for website maintenance and can vouch for his quality and great prices.
Remember, your site should switch to HTTPS BEFORE October 2017 so don’t procrastinate any longer if you don’t want to get dinged by Google.
Carolina King and Jessica Dimas are two experienced bloggers finding success in different niches with different revenue streams, creating this blog together to prove that any blogger can be successful. Connect with them in their FREE Facebook group or on Instagram for more inspiration.
Click here to get our free guide on how to set up a blog which includes our must-have plugins